Advice for 18-year-old aspiring entrepreneurs
I left school at 15 with no qualifications. I then spent about two years smoking weed every day and doing a lot of drugs — Wednesday nights at a friend's parents' house on MDMA. I do not recommend it. The only upside is I got it out of my system early. I still know people at 25 and 30 who have not. Since I was about 18 I have only built businesses and made money.
Eighteen-year-olds asked what skills to start with, and what I would do if I could start again. Two ways to get the skills: build a company, or work for someone. I did the job first.
Get a sales job in a small company
Recruitment was the second job. First was a factory. In recruitment you sell both sides at once: the candidate who wants work and the company that is hiring. One of my favourite lines is from Layer Cake: the art of good business is being a good middleman.
That desk taught sales, talking to people, a little email marketing, and LinkedIn. A couple of people in the company knew the basics. I ended up the most connected LinkedIn user in the UK — about 58,000 connections, all software developers in the UK and Europe.
I scaled it with four laptops and multiple LinkedIn accounts on each. This was early. MultiLogin did not exist. There was one automation tool on the market.
Two reasons the skills came fast. It was a startup, so I wore several hats. And sales is a mixed job — you need more than one skill to be good at it. If you want a job, take recruitment or another commission seat. Most 18-year-olds will not want that. They want to jump straight into a company. I stayed three years. Commission means the ceiling is not a salary band. I never made huge money there. I was there for the skills.
8:30 to 18:00, then nights in a camper van
The hours that mattered were after the job. We worked 8:30 to 18:00. I then worked on the company from about 18:00 to 02:00. Not from day one. It is extreme. You do not have to copy it.
I built a camper van to travel Europe and slept in it in the car park behind the office. Showered at the gym. Sometimes I started the side work before 18:00. The job gave me marketing, communication, and how a business actually runs. Then I had enough to start my own.
Building the company is the fastest way I have found to acquire skills. You still need a foundation. The recruitment job was that.
First clients on Fiverr, PeoplePerHour, and LinkedIn
I sold LinkedIn management on Fiverr and
PeoplePerHour. I also automated outreach on LinkedIn. About nine years before I recorded this. Salary was about $1,200 after tax. One morning a Fiverr order landed for $1,500 — a month's pay. That is when online income became real. Nobody I knew was doing it. I had to figure the rest out myself.
Learn enough code to ship. Skip the degree
The skill that has served me longest is programming. I spend at most 20% of a week on it. Often under 5%. Understanding code is the point.
Start with HTML and CSS. Python is a fine general language. Mine is JavaScript: Node.js on the backend,
Next.js — which sits on React — for most front-end work now, Vue before that. I am not a professional engineer. I tinker. I can build the site, the bot, and whatever I need. No computer science degree. I teach myself the next problem.
When I needed the first website, Shopify was about $40 a month. I did not have $40 a month. I learned HTML and CSS, bought a cheap template, edited the text, and wired
PayPal. There is an old video on the channel of that exact setup. Then I needed to move a section. Then a countdown timer — that is JavaScript. Then Google Ads tracking. Then a signup form and login. Each feature was a problem I could not pay a developer to solve.
Stack Overflow and Google will have the answer. Every basic and mid-level issue has already happened to someone else. You may get called an idiot. Keep going.
I started about ten years before this video and I still learn it. Code changes how you approach problems. It also lets you run a software company without being blind. When I was the CEO I was not as good as the developers. I could talk about how we would actually attack the work. They preferred that to a non-technical founder. I still hear from them when I start something. With AI this matters more, not less.
Do not spend four years becoming a programmer. Stack a few skills at a basic-to-mid level so they amplify each other. My background is growth hacking: technical marketing plus enough design, code, and bots that you do not need a team. Website, customers, scale. That is a one-person startup.
Marketing means you can acquire customers
I spend more time on this than on code. I will not call it marketing. Most marketing talk is not about getting a customer.
If I have a business idea, I already have a list of ways to get the first buyers. Some fail. Some need work. The skill is the list.
It is a bundle. I started with large LinkedIn and cold-email campaigns. A social media marketing agency where we spent about $150,000 a month on Google Ads and sat in Google's VIP programme. Instagram follow-for-follow and the rest of that stack. I am still in social. Get a bit of time on each channel.
A side hustle forces this. I had a site and zero customers. That was the next problem. Entrepreneurship is solving as many problems as you can per day. Some large, some small.
The first company was an Instagram marketing agency. Early on I used Reddit in a way that would not fly now. I left fake reviews from fake accounts on threads about growing Instagram followers, linked my service, and bought about 30 upvotes so the comment sat at the top. Reddit archived a thread after six months. If you held position one, the recommendation stayed. Reddit also ranked well on Google, so I started threads myself on high-search terms — best Instagram marketing service in 2013 — answered them, and held the top slot. That was black-hat and the platform has changed. The job has not: figure out how you get customers.
Code plus acquisition is enough to start almost anything.
Sales is whether they need the pen
I am not a great salesman. I am better at marketing and at conversion-rate work — we ran enough site tests that I understand a sales funnel. On a call I am passive. I do not hard-close. That has always worked better for me.
Sales is not a script. It is whether the person in front of you actually wants the thing. Jordan Belfort's "sell me this pen" in Wolf of Wall Street. The right move is: do you need a pen? If they are not in the market, you are wasting the hour.
I hate being sold to. In a clothes shop, the moment it feels like someone else's decision, I walk. Even if I wanted the item. Some people need a push. I do not. Pushing reads as desperation: they need the sale more than you need the product. That is a different conversation to this is here if you want it.
Automate after you can code and sell
Most people on this channel know me for bots. It is further down the list on purpose. You cannot automate marketing you do not understand, or code you cannot read.
Once those two are in place, automation has paid me more than almost anything. Every company I start has bots on day one. The last company I exited had about 130 people. Without the bots that team would have been much larger.
Learn programming and acquisition first, then Make.com — Integromat, same product. It is a visual layer on top of code. Faster for a lot of jobs. One person can do the work of five or ten.
About 90% of what I automate is existing APIs wired together. For the odd case I use Puppeteer — a Node.js library that clicks through a site and pulls data. I built a scraper that pulled every
OnlyFans creator I could find: likes, followers, profile picture, bio. One half was Google's own search API. The other half was a custom Puppeteer job.
Move by the minute
Time management does not end. Tate's line that stuck: move with speed. The more successful people I spend time with, the faster they move — almost by the second.
I recorded this with a flight to London in an hour. On landing: a haircut, two meetings, pick things up at the house, then a flight back to Europe the next morning. The flight is at 10:00. I work the day in minutes, not hours. Parkinson's law: the work fills whatever box you give it. Faster does not mean sloppy. A boxing trainer saying take faster is not asking you to punch worse.
I do a morning review, an evening review, a weekly, and a monthly. What did I get done. What did I miss. That is its own video.
Discipline, YouTube, and a system in Notion
Discipline has to be on the list. The world is full of distractions. Someone more focused than you will take the work. I work for myself. Nobody tells me to get up. Not everyone can run a company for that reason. On OnlyFans agencies, a lot of the value is making the creator do the same unglamorous work every day.
Start a YouTube channel. This video exists because of it. A Playboy cover model's boyfriend found me here and put us in touch. A business partner found me here. Friends too. I have never been to a networking event and I do not plan to, unless I host it. Do not spend the hours networking on LinkedIn. Publish the work. People on the same path find you.
It is slow. It took me about three years to reach 1,000 subscribers. Document what you are building, not a vlog of your breakfast. I watch the old videos too — the mistakes, the advice I would now cut.
I am naturally disorganized. A life system fixed more than I expected. Mine is Notion: tasks, projects, habits, the next year, the next five. The tool can be something else. Every morning I write what I feel, what I want done, the blockers, and I plan the day. Every evening: did I do it, why not, which habits ran. Weekly is the higher-level pass.
Do not spend 18 on dating
Do not make women the project at 18. It is a large distraction. I came out of a relationship at 18 or 19 and went hard on Tinder. Dating is easier with money. Not only because people like success. Dinner and a hotel used to be a real decision. Now I can pay someone on Fiverr about $500 a month to run the inbox and book the date. Restaurants and five-star hotels do not move the month. A Tinder boost is $30 or $50. At 18 that was a lot. You are also competing with older men. I am not telling you to abstain. Men tend to come into their prime between 25 and 35. Spend the early years on skills, not on buying nights out. I work in OnlyFans. I watch men stop thinking. That is the business.
Read for the problem in front of you
Read, or listen if you will not read. I pick a book for the problem in front of me, take a few pages, and often do not open it again for a year. I have about 200 titles on a Kindle sitting at roughly 20% read. Finish-the-book culture keeps people stuck on one title for a year. Jump. Same for audiobooks and YouTube. Other people's mistakes are the cheap version of yours.
A $1,000 course that gives you one skill for five years is a few dollars a month. Buy long-lived skills. That is why I keep pointing at programming and marketing. Demand for both does not go away.
Wear the suit
Dress well. I like suits. I was going for a haircut after I recorded this. People in suits get treated better. In Georgia I wore one on purpose. Same restaurant, trainers and jeans versus a suit, and the service is not the same. I showed up late for a flight in a suit and they walked me through VIP. They would not have done that in the other clothes. You do not know who you are about to meet. Attractive people get a different set of doors. Present the best version you can.
Start before you can afford Shopify
Do not wait for a clean setup. I had no money. I used that as the reason to learn to code. The other option was I cannot afford Shopify, so I cannot start. I still wake up with a headache and do not feel like working. Nobody is coming. Your life is the record of what you actually did.
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Transcript
Good morning, guys. Uh hope everyone is well. Um on my last video, I got a couple of questions from uh some young men essentially 18 years old and asking for like advice on the skills and things that they should focus on being at like kind of just starting out their um just starting out their careers. And so I just thought I would give like my Yeah, it got it got quite a few um people asking the same question, people saying they'd like to see this video.
So I'll kind of go over my experience um and what I would suggest you to do, the things that worked really well for me and kind of like what I would do differently um if uh if I had if I had the opportunity to to go back and start again. Um so to give some context, I left school at 15 with no qualifications. I spent about two years being doing nothing but smoking weed every single day and doing loads of of drugs. Um, sitting around my friend's parents' house on like a Wednesday night sniffing lines of MDMA.
Um, which was a complete waste of time of course. Um, and not that it was a regret of mine because I do think it shaped me quite a lot as a character, but I definitely don't recommend you to to go go down that road. But the one positive that I would say that came from that is that I kind of got all of that out of my system at like a very young age. So there are still people that I know who are like 25, like 30 years old and they're still going out like partying like every single weekend.
They they've not achieved anything except for um you know eroding the line in the middle of their nostrils. Um but the one thing that I don't mind is that I did get that out of my system very early. So since I was about 18, I've done nothing but like focus on building businesses and um and acquiring money. Um so yeah, and so when I was I'd always been like entrepreneurial and I've always had like a natural tendency to have ideas and kind of spot opportunities for for making money.
um not that they've always worked, but I've always kind of um just when looking around kind of seen opportunities for where like I can I can start businesses. Uh and to go on to this, there's kind of two ways that you can do this and there's not any right or wrong answer in terms of acquiring these skills. Um you can either do this by yourself by building a company uh or you can go and work for for someone else. Um and the way that I did it is I went and I got a job.
I did like uh it was the second job I ever had. My first job was working in a factory and my second job was in recruitment. And recruitment is kind of interesting because you're you're selling to two sides simultaneously. You are the middleman and you have the candidate who wants a job and then you have a business who is hiring for a job and you have to sell to both sides to kind of match them up and and align their interests and put them together.
One of my favorite quotes in fact is the art of good business is being a good middleman. Uh which is is taken from layer cake. So that is where I started off. It's where I got an introduction into sales into communication, talking to people, a very basic introduction into email marketing. Uh and I also started off in LinkedIn there. So there were like a couple of people that knew some basics of LinkedIn in that company. Um and I ended up becoming like the most connected LinkedIn user in the UK.
I had about 58,000 connections at the time. All of them were um software developers uh in the UK and Europe that were candidates for potential jobs. Um so yeah, that was kind of my first introduction into LinkedIn marketing as well. And then I kind of figured out how to to scale. So I I had like four laptops at one point at one point managing multiple LinkedIn accounts on each at the time. I don't think multilog or anything like that existed. Like this is early early LinkedIn days, LinkedIn automation days.
there was one tool available on the market, nothing like uh what it's kind of evolved into now. But anyway, the point of that story is that I was given exposure to like a lot of different um fields at at the same time. Uh so I was able to pick up skills like pretty quickly because I worked in number one, it was a small company, it was a startup, which generally means that you kind of wear multiple hats. You're not just focused on one area, you're doing multiple different jobs at at the same time.
Um but point number two, LinkedIn uh sorry um recruitment is in sales in general actually is quite a varied job where you need like a few different skill sets to really perform very very well at it. So if you are looking for a job I could definitely suggest like recruitment or a salesbased job. I think most of you are not going to want to do it. You're going to want to go straight into entrepreneurship. Um but that is how I started out and I worked there for three years.
It was a commission based job, which is great because it means that um you kind of have an infinite earnings potential. Not that I ever made huge amounts of money there, but it's of if you're working in a job, you at least want to have like infinite earnings potential. Um but mostly for me, it was about kind of skills acquisition. So having having a job that I picked up a lot of different skills in and whilst I was working in that job, this is kind of a very important part.
Uh, I would work there from we worked from 8:30 a.m. till 6:00 p.m. And every evening um not at the very start, but I would then work from from about 6:00 p.m. uh to about 2:00 in the morning. And you don't have to do that. It's very it's quite extreme. Um I actually built a camper van and I would sleep in the car park out the back of our office. Um this is completely true story. I'm not sure if I've said this before. My goal was do a traveling around Europe.
So, I built a camper van and what ended up happening is I was so obsessed with like trying to figure out how to build these startups that um that I ended up just sleeping in the car park outside the office. I would go and shower in the gym during the day. I would do my day job and then as soon as it was 6 p.m. sometimes a little bit before that I would do some business work during my day job hours. Uh I was purely focused on building my on building my company.
And I do think one of the fastest ways to acquire skills, at least it was for me, is um is by by building your own business. Um but you do need some kind of basics and a little bit of a foundation there in the first place, which as I mentioned I got from the recruitment job. I started to understand like a little bit about marketing, about communication, about how business was done. Um and then I kind of had the confidence to go and start off and build um build my own company.
Um, and the other thing that I used to do was um, and the way that I got my first clients was simply through websites like Fiverr and PeoplePerHour where I would offer uh, LinkedIn management services. Um, and the other way that I would do it is I would automate outreaching messages on LinkedIn to bring on customers. Um, and yeah, and this was about 10 years ago. This was not 10 years ago, nine years. It was about nine years ago. Uh, and my salary at the time would have been about $1,200 after taxes.
And I remember one morning waking up to this guy who had made an order on Fiverr for like $1,500, which at the time to me was like a month's salary. And uh that is when I kind of started to realize that you can really make an income online. Again, we we kind of live in a different world now where it's completely normal to make an income online, but back then I kind of had to like literally figure all this stuff out for myself. I didn't know anyone in in the online world.
Um, so what anyway that's a bit of a side tangent. What are the skills that have actually best served me um over the years? Number one, I it it has to be programming. And I don't even spend most of my time programming. I spend um at at most at most 20% probably less than that per week. Probably sub 5% of my time is actually spent programming and building out automations per week. But um understanding code. So I started off with HTML and CSS. That is what you should have as like a basic.
And then you could even choose to go with something like um Python which is quite a versatile language and can be used for a lot of different things. Um but personally my experience is in JavaScript um predominantly with Node.js uh which is for backend programming. Um and then I have some experience like light experience with a few different front-end frameworks. Um Next.js I really like and is what I use most at the moment. Um which is built built on top of React. And then the other one that I used to use quite a lot is Vue.js.
And the reason that I like them is because again I'm not I'm don't consider myself a professional engineer. I'm someone who tinkers with code. I can build websites. I can build bots. I can build everything that I need to. Um, but I haven't got a computer science degree or anything like that. Um, I teach myself what I need to know. And I suggest you to to do the same. And so the way that I do that is I um when I first started off, when I had to build my first website, Shopify was something like $40 per month, I think.
And I literally just didn't have the money to be able to pay $40 per month. Um, so I I taught myself HTML and CSS. And the way to start off with that, I've got an old video on my channel of of literally how to build a website for free with HTML and CSS and how to integrate a payment gateway, how to integrate um how to integrate PayPal. Um and so you can download HTML and CSS templates for very very cheap. Um and then you can simply edit the text on the website.
And that is literally how I got started. And then when I started to wanted to make more elaborate changes, let's say I wanted to move a section of a website, I had to figure out how to do that. And it's it's quite easy to do, but at the time it definitely didn't seem so. I know what it's like. Um, for people who don't understand programming, when you see like all these lines of code in like a movie screen or something, you've got no idea what's going on.
That's exactly what it feels like. But very quickly, you you can pick it up, especially HTML and CSS. Super super simple. Um, and then when I wanted to make more like elaborate changes from there as well, like I wanted to put countdown timers on the website and things like that that required some JavaScript or I wanted to integrate plugins like I needed whatever Google Ads tracking or whatever it may be. And then I wanted to make a signup form and like a login like an authentication login system and you have to understand how to uh include plugins and so on.
Um, so you kind of just naturally just build up your skill set. But I only know things that are like actually useful to me because that's exactly as I just said when I had a problem when I wanted to add some type of functionality to our website I would have to go and figure out how to do it um because I didn't have the the resources to hire developers um I simply didn't didn't have the money so I had to teach myself. And the great thing about programming is there's like a huge online community and people answer everyone's questions.
You may get called an idiot a couple of times by some more senior developers, but you can literally Google like Stack Overflow. There's plugins out there for pretty much anything, particularly like the type of stuff we're talking about, like building landing pages and so on. Um, most issues that you have, not most, every issue you've had in programming, someone else has had before you, particularly at like a basic and middle level. Um, so it's very easy to just Google and um and find the answer to anything.
So programming and the reason I love it as well is I learned I started learning programming 10 years ago. I still learn programming to this day. It served me very very well. It changes your mindset and how you approach problems. It changes the possibilities of how you approach problems. Um it opens up the ability for you to build software companies. If you are going to be the CEO of a software company, I highly encourage you to have some basic technical understanding. previously when I ran software companies because I was able to code and I understood um I wasn't as good as the developers but I was able to communicate with them in a way of understanding how we would go about tackling a particular problem.
they always appreciated it and and they they loved working with me compared to working with like a nontechnical CEO and still to this day like I'm in touch with those developers I work with uh often asking if I'm starting up a software project. Um so yeah, programming is just absolutely I suggest you to learn it particularly with the direction the world is going in uh with AI and things like this to have an understanding of how these various things come together. Um I think is just it's a super valuable skill that will last you for like your your entire lifetime.
Um and so the point to mention here as well I think what you'll notice is I'm going to give you multiple different skills I suggest you to learn. I do not suggest you to become a programmer to spend four years getting a degree and going for me that's a waste of time. What I suggest you to do is acquire skills in multiple different areas and those skills kind of amplify each other. Uh which is what I I've always done. So my background is in growth hacking which is um kind of technical marketing quite quite technical marketing and the reason that growth hacking worked so well and it's a very like in demand job is because it's quite unique to have someone who's able to do design programming, understands marketing, uh is able to build like bots and automation and do all of this stuff.
Normally, you would need a team to do that and to put all that stuff together. But, um, when you have all of these skills, even just at like a basic to to mid level, like when I was first starting out, you literally become a one-man startup because you're able to build a website, you know how to acquire customers, and you know how to scale a business. Um, so yeah, which leads me on to the next point. The second skill and the thing that I spend the most time doing is marketing.
Um, but I won't call it marketing here. I'm specifically saying how to acquire customers. I think people get so caught up in marketing on things that don't relate to to acquiring customers. So in this case, we'll call it acquisition. Become a master of acquiring customers. And again, it just like in the online world, it just completely opens up like the possibilities of what you can do. I can have an idea of a business and because of my experience in marketing, I know I will instantly have some ideas of how I can go about acquiring customers.
Maybe some of them don't work. Maybe some of them do and they need optimizations and improvements, but um just having the skill of like how how you can acquire customers is like super useful. So that then goes into like its own kind of subset of skills because there's so many different ways to do that. So I started off running like huge LinkedIn uh and cold email marketing campaigns. Um then in like a social media marketing agency that I was running, we were spending about $150,000 per month on Google ads, running a pretty large Google ads campaign.
We were part of Google's like VIP program. Um and like from there now like on only fans and then sorry on Instagram as well like I used to do a ton of marketing um through like follow on follow and various other things as well. Now, I'm still very much involved in like the social media space, but there's so many different channels that that you you can learn. Um, and so just to have like a bit of experience on on each of those, I think is super useful.
Um, so again, this kind of ties into like you even need to be working in a startup that can offer you this opportunity or if you start your own business, you're very quickly going to have an issue of that you need to figure out how to acquire customers, right? So that is where you can start to pick this up. So like to start a side hustle is literally how I started off with this and um and you know so I taught myself programming. I made a website and I had a website and I had zero customers.
So the next issue that I had to solve is how do I acquire my customers and this is all entrepreneurship is really entrepreneurship is simply the skill of problem solving. Solving hundreds of problems per day. Um some of them big, some of them small in some cases not hundreds but solving as many problems as you can per day. That is all entrepreneurship is. So once I built my website, my next problem is how do I acquire customers, I started researching on forums, I started watching on YouTube, um I kind of had a mind for this.
Anyway, luckily u I have a natural tendency to kind of think outside the box to be quite quite a creative thinker. Um so my first business I was discussing it was an Instagram marketing agency. I would go on Reddit and I would leave comments on there of fake reviews of myself of my own business I was running saying uh on like if someone was looking for how can I grow my Instagram followers I would leave a comment from a fake account saying I've been using this service I would link my own service and then I would go and buy up votes on those posts so it would get like 30 up votes and um and it would appear at like the top so it would seem like a highly recommended service and the great thing about Reddit is Reddit would archive your a particular thread after six months.
Um, so as long as you make sure that your comment was in position number one, uh, it means that your your comment would be recommending your business for all eternity. Uh, and Reddit ranked extremely well on Google. So then what I started to do is figure out how can I use Google search terms, highly searched Google search terms to leave, um, questions on Reddit that I knew Google would pick up. So I would ask a question myself of what is the best Instagram marketing service in whatever 2013 or whatever it was and um and then I would go and leave a comment from myself saying this is the best like I've been using these guys and maybe I would leave a few of them on that thread um and then I would upvote them and then after six months you just have to make sure that your comment is in position number one and you would pick up a lot of customers through this.
So that was like my uh early stage kind of black hat marketing career. But things have changed like quite a lot now. Um but yeah, figure out how it is that that that you're that you can acquire customers. Have that as a skill set. And if you're able to program and you're able to acquire customers, uh there's pretty much nothing that that you can't do. Um to add on to that as well. So then I'll go into sales. Um, I wouldn't say that I'm like the best salesman.
Um, in fact, I'm I'm definitely not the best salesman. I'm much stronger on like the marketing side of things, but sales I have a good understanding of conversion rate optimization. Um, like that is what I am actually good at. Uh, because we just ran so many tests on making improvements to our websites. Um, I really understood how to like optimize a sales funnel. Um, but in terms of doing like cold calling and making a sale to someone, uh, I'm not bad because I'm quite passive. Um, and so I'm not like a hard I wouldn't make a hard sale which always works very well for me.
Um, but having some some basic sales skills again like I I highly recommend it. And again, to kind of mention what I just to kind of go on to what I just said, don't think that when someone says sales, it's about cold calling and saying like the right words all the time. Like that's not what sales skills is at all. Sales skills, it's about being adaptable and kind of understanding what it is that your um prospect wants. Like again, if you've seen the Jordan Belfort um training thing where he's asking, "Sell me this pen.
Sell me this pen. Sell me this pen in Wolf of Wall Street." The correct answer to that question is, "Do you need a pen? Do you have demands for what I'm trying to sell you?" Because otherwise, you're wasting time trying to convince people to buy what you want if they're not actually in the market for it. Um so be like understand sales and be adaptable in how you build relationships with with people. Um, for example, I'm I hate it. Like if, for example, if I'm in a shop, clothes shopping, and someone comes up to me and they're too pushy on you should buy this or I feel that if I have a feeling that I'm being sold to and a decision isn't my own, um, I get completely turned off by the sale.
Even if it was something that I wanted, if I don't feel that something is like organic and it's my own decision, I will I I just simply won't purchase it. So be understand what it is your like prospect wants and kind of t tailor your your sales approach to that specific individual. Uh some people need like a much more need to be pushed into a sale. I definitely don't. Uh and so I've always been very understanding of that because I know what it feels like to be sold to that I'm never pushy or pushing like if someone wants something that I'm offering, it's there and they're able to purchase it.
I will never kind of push someone into getting a sale. Uh because for me it kind of screams desperation. If someone's pushing me too hard in into buying something from them, it always feels like they need me to buy from them, not I need what they're offering. And there is a there is a big difference. Um next point, bots and automation. I think it's what most people know me from. Um maybe some of you will be surprised that it's this far down the list. Um, but this is more of like a specialist skill.
You know, get the basics in place first of programming and marketing because before you're able to automate anything, you need to have a basic understanding of what marketing is to understand how to automate it. Um, and you need to understand programming as well to be able to understand this is an efficient way to to automate or this is possible to automate or how do I go about automating this. Um but bots and automation have served me incredibly well and again these are like highly highly transferable skills.
So any company that I start there will be automation and there are going to be bots running from day one like just and it's just because of my skill set. Like if I go into a if I start a company I'm going to be figuring out how can I how can I automate this? um with the previous company that I exited from again like 130 employees we had uh and if it wasn't for the bots and automation uh it would have that is how we were able to manage such a large team and if we didn't have bots and automation we would have needed like a much much larger team um so yeah I like kind of hard to go into this specifically but start off with the programming and marketing and then start looking into things like Integromat or or make.com.
Um, and the thing that is great about them is it it gives you a visual interface for programming. Um, so I will often just choose to build in Make or Integromat because they're very fast to do and it's visual. Um, but essentially they that is all programming is they've just simply made an interface for it. So bots and automation I highly encourage you to work on. You can automate your own job which means that you're able to fulfill much more um as one person. you're able to complete the amount of tasks it would normally take five people to do uh or 10 people to do depending on what it is that that you're automating.
Um so it's just a great great skill to have. Um but again start off with like the programming first and then the biggest thing about bots and automation is um understanding what it is possible to automate. So in most cases you can find pre-built uh APIs that you can use and automate uh and essentially just integrate with each other to build bots and and automations. Um which is what I do in like 90% of cases. And then if you have a slightly more unique use case, um a good skill to learn is a package for Node.js for JavaScript called Puppeteer.
Uh which is used for like automated um scraping for extracting data, clicking buttons on websites and so on. So, for example, previously I built like a scraper to extract every single um Only Fans creator and check how many likes they had on their profile, how many followers they had, get their profile picture, get their bio, and that was built using a Google search uh scraper, which Google actually built themselves, and they allow you to access via code. And the second part of it was built using a custom scraper that I made using Puppeteer.
Uh the next thing that I'm going to teach you is like is or sorry not teach you suggest you to be focused on is um time management. And this I think is kind of like a never-ending improvement. It's not something that you can ever really master. Um but I think that there's something that Tate said that um was highly just like completely true which was like move with speed. And that is the one thing that I noticed like as I now associate with kind of more and more successful people, people who are like higher up the food chain, the more successful people are generally like the quicker they move.
And I mean like moving like that, it's almost like by by the second um so that is now something that I really like aspire to to do. Uh is to like the the faster you move like the more things that you get done. Um, like for example, today I've got a flight to London in an hour from now. Uh, right now I'm sitting here recording like a YouTube video and as soon as I arrive in London, uh, I've got a haircut and then I've got a meeting and then I've got like a a second meeting.
Then I'm going back to my house to go and pick up stuff and then I'm back on a flight back out to Europe like the following day, the following morning at 8:00 a.m. Um, and my flights at 10:00 a.m. So like just moving with speed and kind of every aspect in life, like instead of looking at life like by the day or by the hour, I kind of try to work out like minute by minute what is the most effective thing that I can be that I can be doing.
Um so yeah don't and this is where kind of like Parkinson's law comes in which is a law of however much time you allow for something it will end up taking that time. So instead of thinking like, oh, I need an hour for this. I try to focus on like on on minute by minute. But yeah, move move with speed, move very very quickly in everything that that you do. Um, and you like it's just something that I find is like the the people who move very very quickly.
It's kind of inevitable that that you'll be successful when everyone else is kind of moving so slowly. And a good analogy that I heard Tate give as well was um uh he picked this up in boxing I think he said was like when your trainer is saying take faster it doesn't mean be more sloppy it means you just need to move faster. So it doesn't mean any sacrifice in terms of quality. Um it simply means you just need to to to move faster. So time management is just a fantastic skill.
Um, again, I think it's something that like you constantly work on and and evolve in. Um, but yeah, just just start off by having an awareness of your time and then looking at how you can optimize and improve that. I do a morning review and I do an evening review and then a weekly review where I look over and a monthly review uh where I look over like everything I've done, what did I achieve that day, what mistakes did I make and so on. I'll make another video on it, but that is kind of how I review how productive was I with my time on each particular day.
Again, I don't mean to give these generic ones, but discipline kind of has to be has to be on the list. Um, when you're if you're not disciplined, it's very very hard to be successful. There's so many distractions in the world. If you're not disciplined and focused on acquiring skills, on building a business, and acquiring money, uh we live in a very, very competitive world. and someone else who is disciplined will outperform you. Um so yeah just being having like self-discipline again this is something that I don't pretend to be be an expert on but I'm fully aware that um like I am a disciplined uh individual like I I work for for myself.
I don't have anyone telling me to get up in the morning anyone telling me to what I need to do all the tasks I need to do. I have to be disciplined in myself to um to to get up and do it. And there's another reason not everyone is cut out for entrepreneurship. Simply not everyone is disciplined enough to be able to do things themselves. And it's actually going on to like the only fans agencies. It's one of the biggest things biggest areas of value that I think an only fans agency actually delivers is models often when they start out by themselves, they haven't got the kind of discipline to sit themselves down and put in the work required or they think it's going to be easier than it is.
Um, and so we will kind of show like instruct the models that they need to be disciplined and they need to do X, Y, and Zed every single day in order to to see success. Um, next one I'm going to give you is um is like YouTube. And I can't really say it's a skill, but it's just a recommendation I have for you. Um, the reason that you're watching this and the reason that we're like I was even asked to make this video is because of YouTube.
Like I'm here with like a Playboy cover model who uh boyfriend found me through YouTube and put us in touch. Uh I'm here with like a business partner that I have now who also found me through YouTube. Uh I've met friends through through YouTube and uh it's just something that I highly encourage you to do. like forget about the old ideas of networking. I've never been to a networking event in my life and I've got no plans on going to one. Uh or if I was going to go to one, it would maybe be one that I hosted.
Um but like YouTube is probably the best tool. And as well with LinkedIn as well, don't spend time on LinkedIn trying to network. It's complete rubbish. The best networking tool is by delivering value by recording the things that you're doing on YouTube, the things that you're working on, sharing it online, and people who are on a similar journey to you, who are also trying to build businesses in the same space as you, uh, who have similar interests that you do, will find you on YouTube, and it just opens up a load of opportunities.
So, starting off recording YouTube videos is one thing that I highly uh, highly encourage everyone to do. Uh it doesn't need to be like vlog style content. Um what I what I try to do and what I suggest you to do is documenting your work. Document what what whatever it is that you're working on. Uh and just like share it online. And it's not fast. It's very slow. Um it took me about 3 years to get my first 1,000 subscribers. Um so yeah, start off start off when when like as soon as you start working on a business, start off documenting.
And the other great thing about YouTube is these videos are as much for me as they are for you. I often go back and like watch some of the old mistakes I made, some of the advice that I've given out, uh some of like uh just even to like see how far you've come and uh yeah, I I highly highly recommend that. Um, and then the final one, and I will make I promise I will make another video on this because I think it's so important and has uh been such like a key factor in my success.
It's just organization and and personal management. And again, I don't pretend to be the most organized. In fact, I'm very naturally very unorganized, which is maybe why this system is even has had such a positive impact on my life. But um, building out a system in Notion is what I use. Uh, I use it to manage all of my tasks, all of my projects, everything that I do on like a day-to-day basis, my habits, my routines, the direction that I want to take my life in um over the next year, over the next 5 years.
Um, it it literally has absolutely everything in um so yeah, and whether you choose to use notion or some other tool like that's absolutely fine. It's more um like for example, every single day I do a a morning review. So I do I write down like what I'm feeling, what I want to achieve today, what are the roadblocks I have. I plan out my day. I do some habits in the morning. I start getting my tasks done. Uh and then in the evening I do a review of the day.
Did I get what I wanted to do done? Why didn't I get that done? Uh asking myself like some just basic questions on achievements and so on. I keep a log and a track of all of the habits I completed. Then every week I go through like a weekly review where it's kind of like higher level stuff. Anyway, I'll make another video on this because otherwise this video will literally go on forever. Um yeah, and so then I'll just go on to like a few kind of final tips.
These aren't specific skills, but you know, this was this video is in the context of there was an 18-year-old asking me what they should do. Um, I also suggest you don't focus on women when you're 18. Um, for a couple of different reasons. Number one, it's like a huge distraction. But number two, uh, dating, at least for me, like I I never really had a like I I was actually when I was 18 or 19, I was having a lot of fun on Tinder. Uh, I'd recently come out of a relationship and I just went through this like Tinder craze basically.
Um but dating is just so much easier when number one when you have money. Uh not because of um not because like women are only interested in money although they definitely like a man who is successful but I just mean like when I was younger I couldn't really like take a girl out to dinner or like get a hotel or like it would have been like a big thing for me to do that. Whereas now, like you can just really put like dating to it to to like in your in your favor.
Basically, I can hire a guy on Fiverr to go and reply to all of my messages and to talk to girls on Tinder for me for like $500 per month and to literally set an appointment for for dates. I can take girls out to nice restaurants. I can take them back to like fancy five-star hotels and it doesn't mean anything to me. I can use like Tinder um boosts like every single day if I want to. Like it's going to cost me like $30 or $50 and it literally means nothing.
But 18 year when I was 18 years old, it would have meant quite a lot to me. Um and also at 18 you're kind of fighting with like a lot of girls like older guys. Um so I'm not saying to like not um you have to abstain from women completely. I'm just saying like it becomes so much easier. a man kind of comes into their prime between the ages of like 25 to 35 these days. Um, and so when you're like young, don't waste your time like partying and chasing go like wasting your money pursuing women.
Like you can do that when when you're older and the odds are kind of in your favor when when you're older anyway. Um, so yeah, that's just one piece of advice. Like I do see a lot of people uh and especially because I'm in the only fan space. Like you literally see guys just thinking with their with their dicks all all the time. Um which is how I actually make money. And it's kind of amazing to see how uh how um illogical men become uh when they're when they're not thinking with this head.
Um learn from other people's mistakes. So what I mean by that is go on to um you know I I still try to read quite a lot. If I can't read I definitely listen to podcasts and like audio books or watch things on YouTube. Um learning from other people's mistakes and analyzing their successes is just a great one. Um so I just encourage you to be like a quite an active reader. It doesn't mean you need to read a book a day or a book a week.
uh what I will actually do and the way that I approach reading is I will read based on whatever I'm trying to solve at that particular time. So just because you don't finish a book, don't worry about that at all. Um if I'm trying to solve a particular problem, maybe I'll pick up a book and read a couple of pages to get some inspiration or um some ideas on how I can solve a particular problem and then I won't even open that book again for like another year or two years.
So, I will jump from from one book to another. Like on my Kindle, I probably have about 200 currently books that are like 20% read. And the thing I find that people do with reading is they um they don't if they don't finish a book, they don't pick up a next one. We kind of have this weird thing where you people feel the requirement to finish a book and if they're stuck on a book, they won't move on to another one or pick up another book for like a year or something because they feel they have to finish that first book, which is is actually very weird.
Um I don't know why why we think like that. And um yeah, don't think like that at all. Pick up a lot of different a lot of different books and um and extract information out of them. Um or again it can be audio books, it can be whatever it is that you want. And again I use that to kind of if I'm dealing with a particular problem at the moment um maybe I want to like read a book on different mindsets for solving problems or listen to a specific entrepreneur who had like a business in that space or a YouTuber like whatever it may be.
But yeah, learn from other people's mistakes and successes is one of the biggest shortcuts to life. And um I would also say that my uh one big thing that I do actually like is um the world that we live in now is that you're able to acquire skills so easily. So whether it be like through courses where you're kind of paying someone a fee to understand how they were able to achieve something and the mistakes that they made. And if a course is like whatever $1,000, um if you just learn one skill that delivers kind of value to you over the next five years, it's it's literally like I $10 or like a couple of dollars per month.
So, um, yeah, I kind of look at things like that as like a a long-term, um, investment, uh, of is this going to give me a skill, but not a short-term skill. I'm mostly interested in like skills acquisition of skills that will last me for years to come, which is again why I suggested programming and marketing to be the main two skills that you focus on because there's always going to be a demand for programming and marketing. Then finally, the little tip that I will give you is to dress and present yourself well.
Um, a lot of people don't don't know this, but I really enjoy like wearing um suits or at least like dressing and presenting myself very well. Like I'm off to get a a haircut now, but um it has it has been like scientifically proven that people in suits are treated much better. So, of course, I'm wearing suits because it's mostly guys watching my channel, but present yourself very well wherever you're going out. Don't be like sloppy. Be present yourself in in the best best way that that you can.
Uh, and I just find like, for example, I was living in Georgia and I've got loads of examples of this. In Eastern Europe, if you live in Georgia, you should go around wearing a suit the whole time. And it's actually what I try to do. Uh, because the level of service that you get is so much better. people are quite like prejudgmental and if I go into a restaurant like wearing like normal clothes or not presented well in like trainers and jeans or whatever um I can expect to get like not good service.
Whereas if I walk into that same restaurant in like a nice suit uh I can expect to get like great service. Uh, I've also had the same thing with like airlines where like I showed up late for a flight and literally just because I'm in a suit um they like escorted me through like the VIP section uh straight through and they they wouldn't have done that if I if they thought I was just like a normal everyday person. So, um you should like just as a hack that I found throughout life is present yourself as well as you can.
You never know who you're going to meet. um you know whether there's like a a beautiful girl like or like a high value man um a high value person um make sure that you're always like presented as well as you possibly can be which also leads into like self-improvement of yourself of um generally attractive people have a lot of advantages in life um so it makes sense to make yourself as attractive as you possibly can be uh I know that you probably all know of someone like a good-looking girl who maybe had a much easier time climbing up the corporate ladder purely based on her looks.
Um, but the same also applies to men. So, you can present the best version of yourself and it will often present a lot of good opportunities for you. Let's um let's put it that way. So, yeah, they are like all of the the tips that I have um that I recommend to you. Um, and the final thing that I will say is don't put off getting started. There's never going like whatever situation you're in now, whether you're living at home with your parents, you've got no money, whatever it is, like everything is like there's unlimited excuses you can have not to do something.
Um, like when I first started, like I literally had no money. I I had nothing and I used that as like fuel and motivation to get started to teach myself programming. Whereas I could just have easily said, "Oh, I haven't got money for a Shopify account. I can't be an entrepreneur." So don't wait for um for everything to be like perfect. There's no time in life. I can I promise you even now like you know I'll wake up with a headache. I I feel lazy like I don't feel like working.
You just need to again it goes back to my point of discipline. You need to be the one who takes control of your life. Like nobody else, especially as a man, nobody else is going to do it for you. Like there's no one who feels sympathy for you. Um perhaps like your family and people care about you, but um you you need to be a man who like takes control and takes full responsibility of your life. Uh I completely believe that um your life is kind of a reflection of your of your actions.
Um, and that everyone kind of has the ability to um, or sorry, has a responsibility to build the best possible life for themselves and it's completely down to you to do it. Just started raining. I'm going to head inside. I've got a flight to London. Hope that was helpful and I'll